Privacy Policy
Last updated: April 28, 2025

This Privacy Policy describes how MadBoy Audio (“we,” “our,” “us”) collects, uses, and protects the personal data of visitors to our website, customers, and other individuals located in the European Economic Area (EEA), in accordance with the EU General Data Protection Regulation (GDPR) and other applicable European privacy laws.

1. Controller and Contact Details
Data Controller: MadBoy Audio
Address: [Your EU representative’s address]
Email: info@madboy-audio.com

If you have any questions or concerns about this policy or our data practices, please contact us at info@madboy-audio.com or via postal mail at the address above.

2. Personal Data We Collect
We may collect and process the following categories of personal data:

  • Identity Data: name, title, date of birth
  • Contact Data: email address, postal address, telephone numbers
  • Account Data: user ID, password, purchase history
  • Technical Data: IP address, browser type/version, device identifiers, pages visited, referring website, and usage data
  • Marketing and Communications Data: preferences for receiving marketing communications and newsletters

We do not collect special categories of personal data (sensitive data) such as racial or ethnic origin, political opinions, religious beliefs, health data, etc.

3. Legal Bases for Processing
Under the GDPR, we rely on the following lawful bases:

  • Contractual necessity: to fulfill orders, provide services, process payments, and manage accounts
  • Legal obligation: to comply with tax, accounting, and consumer-protection laws
  • Legitimate interests: to improve our website, marketing analytics, detect fraud, and ensure network and information security, provided these interests do not override your fundamental rights
  • Consent: for sending marketing communications; you may withdraw consent at any time

4. Purposes of Processing
We use personal data to:

  • Provide, maintain, and improve our products and services
  • Process and ship orders; manage returns and technical support
  • Communicate with you about orders, products, promotions, and surveys
  • Personalize your experience and recommend products
  • Monitor and analyze website usage
  • Prevent fraud and ensure site security
  • Comply with legal obligations

5. Data Retention
We retain personal data only as long as necessary for the purposes outlined above, typically:

  • Transaction records: 7 years (for tax and accounting compliance)
  • Account information: for as long as your account is active plus any additional period required by law
  • Marketing consents: until you withdraw consent or for 3 years after last contact
  • Website logs and analytics data: up to 2 years, aggregated or anonymized where possible

6. Cookies and Tracking
We use cookies and similar technologies to:

  • Remember items in your shopping cart
  • Analyze site usage and performance
  • Display relevant advertisements on third-party sites

You can manage cookie preferences through your browser settings or our cookie banner. Disabling cookies may affect website functionality.

7. Disclosure to Third Parties
We do not sell or rent personal data. We share data only with:

  • Service providers: payment processors, shipping carriers, technical and marketing vendors, under contracts requiring data confidentiality
  • Legal authorities: when required by law or to protect our rights

All third parties are GDPR-compliant and provide adequate safeguards for your data.

8. International Transfers
If we transfer your data outside the EEA, we rely on one or more of the following:

  • Adequacy decisions by the European Commission
  • Standard Contractual Clauses (SCCs)
  • Other approved transfer mechanisms under the GDPR

9. Your Rights
Under the GDPR you have the right to:

  • Access: obtain confirmation whether we process your data and request a copy
  • Rectification: correct inaccurate or incomplete data
  • Erasure (“right to be forgotten”): request deletion of data where there is no lawful basis to retain it
  • Restriction: limit processing in certain circumstances
  • Data Portability: receive your data in a structured, machine-readable format
  • Objection: object to processing based on legitimate interests or direct marketing
  • Withdraw Consent: withdraw consent for processing at any time (where processing is consent-based)

To exercise these rights, please contact info@madboy-audio.com. We will respond within one month.

10. Complaints to Supervisory Authority
If you believe your rights under the GDPR have been violated, you may lodge a complaint with your local data protection authority (e.g., the Finnish Data Protection Ombudsman).

11. Changes to This Policy
We may update this policy to reflect changes in our practices or legal requirements. The “Last updated” date above indicates when this policy was most recently revised. We encourage you to review this page periodically.

Thank you for trusting MadBoy Audio with your personal data. We are committed to protecting your privacy and handling your information responsibly.

Contacting Us
If there are any questions regarding this Privacy Policy, you may contact us using the information below:
www.madboy-audio.com
Aittatie 6
96320 Rovaniemi
Finland
info@madboy-audio.com
Tel. +358 40 510 1500